BWT
Design:
Tailormate
Client:
BWT
Photographer:
Studio Van Gelder

BWT

For BWT (Best Water Technology), we created a trade show booth at Horeca Expo that puts their innovative water filtration solutions center stage. The open-plan booth combines a fresh, modern look with clear product displays, allowing visitors to explore the extensive range in an accessible way. The recognizable BWT brand identity in white, blue, and pink, complemented by large visuals and an eye-catching overhead structure, ensures maximum visibility and a strong brand experience on the exhibition floor.

Exhibition stand
Ghent
Horeca Expo
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Water technology in practice

The stand is designed around various experience zones that highlight both products and applications. A demonstration island for coffee solutions showcases the importance of perfectly filtered water, while clear displays present the various filtration systems and accessories. The central hospitality area provides space for conversations with clients and prospects in a relaxed setting. This creates a trade fair stand that perfectly combines technology, product information, and hospitality, conveying BWT's expertise in a clear and engaging way.