Delirium
Design:
Tailormate
Client:
Delirium
Photographer:
Studio 27

Delirium

For Delirium, the iconic Belgian beer brand from Brouwerij Huyghe, we created a striking exhibition stand at Horeca Expo. The design reflected the quirky identity of the brand: playful, colorful, and instantly recognizable. The combination of the signature pink and blue colors, an impressive inflatable pink elephant, and graphic prints made the stand a real eye-catcher that drew visitors in from afar.

Exhibition stand
Ghent
Horeca Expo
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A world full of character

At the heart of the stand was an atmospheric bar where visitors could sample the extensive Delirium range. We also created several hospitality zones, including a dedicated Paranoia experience featuring a strikingly illuminated product display. Through a blend of interactive elements, strong branding, and an inviting layout, the stand became a vibrant meeting place where the unique world of Delirium truly came to life.