Vlam.be
Design:
Tailormate
Client:
Vlam.be
Photographer:
Willem Van Puyenbroeck

Vlam.be

For VLAM (Flanders' Agricultural Marketing Board), Tailormate creates the exhibition stand at Horeca Expo year after year. The stand serves as the backdrop where Flemish quality products take center stage and visitors can discover the versatility of local food. Thanks to the open layout, the professional show-cooking kitchen, and the warm choice of materials, it creates an inviting meeting place where demonstrations, tastings, and conversations come together seamlessly.

Exhibition stand
Ghent
Horeca Expo
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Reusable exhibition stand with maximum functionality

The exhibition stand was designed with a strong focus on functionality and reusability. The fully equipped kitchen, integrated presentation areas, and custom-made furniture support the various activities taking place during the trade fair. Because the stand is rebuilt annually, durable materials and a thoughtful construction ensure it maintains a polished appearance every time. This makes the stand a consistent eye-catcher for VLAM at Horeca Expo and a powerful reflection of the quality of Flemish food products.