Volvo
Design:
Tailormate
Client:
Volvo
Photographer:
Willem Van Puyenbroeck

Volvo

For the launch of the fully electric Volvo EX90, Tailormate created a stylish mobile showroom that toured Belgium and Luxembourg for several months. The stand was set up in Volvo dealerships, offering visitors a premium environment where the new EX90 could be showcased to its full potential. In addition to the build, we also managed the entire logistics for this roadshow.

Roadshow
Belux
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A roadshow through Belgium and Luxembourg

The design combines a minimalist steel structure with warm, bespoke furniture and carefully curated styling, perfectly aligned with Volvo’s Scandinavian design language. Materials, color swatches, and finishes were given a prominent place, allowing visitors to discover the quality and personalization options of the vehicle. Thanks to its modular construction, the showroom could be efficiently assembled, dismantled, and transported between various locations without compromising on its aesthetic appeal or the overall experience.